Advertising & PR

Advertising & Public Relations


Examples of work in advertising and public relations, including press releases, marketing campaigns, and selected work samples from classes and internships.


TRIANGLE ULTIMATE SERVICE PROJECT

Communications work from a semester of service learning as a part of a public relations writing course. Deliverables include video and photo testimonials, fact sheet, profile, and social media posts.

Crash Campaign

Marketing strategy for local vegan restaurant completed during 24-hour student competition. Deliverables include redesigned logo, coordinated brand tagline and mission statements, mockups of signage to increase awareness, social media guidelines and more. This team was selected as the winner out of four teams assigned to this client.

FLour Power Campaign

Final project pitch for MEJO 371: Advertising Creative, presenting creative strategy and execution for a Raleigh-based kids cooking studio company, Flour Power. Creative executions include print advertisements, direct mail, social media campaigns and pitches to potential franchise owners and sponsors for Flour Power’s upcoming PBS show.

Designer ExperieNCe

Press release written and distributed for the Progressive Business Media event, Designer Experience, from internal notes and documents.

Welch’s Strategy

Mock Welch's advertising campaign strategy, including mind map, creative brief and copywriting suggestions. Completed as a class assignment for MEJO 137: Principles of Advertising and Public Relations.