Marketing strategy pitched during Crash Campaign, a fast-paced student competition at the University of North Carolina at Chapel Hill. Students compete in teams to solve local business and nonprofit marketing problems, conducting research and developing the strategy within a span of 24 hours. Teams then pitch their strategy to a panel of experienced judges and clients.
Work here was completed for local vegan restaurant, Vegan Flava Cafe, and includes redesigned logo, coordinated brand tagline and mission statements, mockups of signage to increase awareness, social media guidelines and more. This team was selected as the winner out of four teams assigned to this client.